Marketing in the International Arena

BUILDING AN INTERNATIONAL BUSINESS RELATIONSHIP If you are establishing a marketing or public relations campaign in a foreign market, especially one that is culturally different from your own, it pays to do a lot of research on the culture, idioms and history of the country. You need to ask yourself …

The Importance of being bilingual.

Mother and I pose for a photo before we leave Cuba.           When I was a 15-year old going through my awkward teens, I desperately wanted to be an American. I had gone through the horrors of living in Jim Crow Oklahoma when I first came to the U.S. as a seven-year …